![]() ![]() I told him that they had something wrong with their system that I have not received an email and that I would not refuse the trade-in. When I asked when the email was sent to me, he was unable to tell me. But they would continue to do a trade-in of $160. So I called Apple, after speaking to two more people I was told that I declined the trade-in again and that I was negative. Follow 9to5Mac’s retail guide for in-depth coverage of the latest Apple Store news.Today I received the trade-in kit and then an email from Apple stating that they have attempted to contact me. If you spot these changes or other new designs are your local store, we’d love to see your photos. These new fixtures and signs show that Apple is willing to fine-tune the balance between appearance and function. While more aesthetically pleasing, some customers have found contemporary stores challenging to navigate. The new retail design language Apple began rolling out in 2015 brought visual simplicity by deemphasizing signage, logos, and extraneous store fixtures. The signage provides an anchor for customers who are unsure of where to checkout or not aware of the scan and buy self-checkout feature of the Apple Store app.Īpple Coquitlam Centre - photo courtesy of Dongjun Zhao and Canada clearly denote an Express Checkout zone to pay for accessories like iPhone cases, cables, and headphones. Last fall, some locations replaced their original plastic displays with smaller wooden stands that also accommodate two trays for watch bands.Įxisting Apple Watch display fixtures found in most storesįinally, new easels popping up at some stores across the U.S. The second table features leather mats for trying on watch bands, floating inventory of popular or new band styles, and a raised collection stand with various watch models. The first features a sunken display cabinet with LED lighting and rows of watches inaccessible to customers under a glass panel. Most Apple Stores currently offer two watch display tables. Tables have been redesigned to streamline the process of exploring and trying on watch bands. New Apple Watch merchandising has also been spotted. These signs do not appear to have rolled out to all stores at this time and are limited to the iPhone tables at Apple Union Square. Pictured at San Francisco’s Union Square store, these signs keep basic information accessible at all times while trying a device and should reduce the workload of staff fielding questions from customers who are trying to understand the differences between each model. ![]() Now, new signs placed on the face of each table group the iPhone XS, XS Max, and XR, offering a quick list of specifications and pricing to compare. ![]() ![]() Specifications for each device like capacity, color, and upgrade options are presented through a Pricing app on each phone. IPhone display tables in Apple Stores are traditionally arranged with rows of devices grouped by model. New designs that have been spotted in multiple locations reflect the changing requirements of busy stores and appear to address common customer needs. Apple is evolving its in-store shopping experience with signage and display fixtures that remove ambiguity and encourage increased hands-on interaction with products. ![]()
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